There are tons of email strategies you can use like this that are more effective than an email blast in the traditional sense. On occasion, it also might be a good idea to set up a drip campaign so your email isn’t being blasted, and the right people are receiving your messages at the right time. You should also be sending your email to a segmented audience, so the right people are getting the right mail. You’re not blasting them, no one wants to get “blasted”, you are just emailing your customers (who opted in to the email list) with important information that will benefit them rather than bother them. Rather than thinking you will blast your entire purchased mailing list with some spam email, think more about providing your loyal customer base with a thought provoking/rewarding email that they will react positively to. This mindset already puts a sender in the realm of a spammer and we at SocketLabs along with all major mailbox providers, are constantly working to keep spam out of our email infrastructures. But when senders come to us looking for the best ’email blast service’, they often come in with the mindset that they are going to blindly blast their victims with their latest promotions, offers, or even malicious mail. When referring to sending habits as an “email blast” it generally infers that the sender is not following best practices, sending mail that is closer to spam than legitimate mail.Īs mentioned previously, the overarching notion of sending bulk email isn’t a problem at all, it’s a huge part of what we do at SocketLabs and it’s a legitimate practice that can be completely unrelated to spam. Following email best practices ensures that senders are delivering email in a responsible fashion, as to not irritate their recipients. Technically there is nothing wrong with this concept IF the sender is following best practices. What is an Email BlastĪn email blast generally refers to the practice of blindly sending a single message to a large number of email addresses or recipients. Here at SocketLabs, we send a lot of email, but we are more interested in eradicating the use of the word “email blast” altogether, along with some of the shadier marketing tactics it stands for. On the less legitimate side, people refer to their email marketing strategy as the “email blast”. The trend of increased email sending comes in the wake of new email marketing tactics, some that are completely legitimate and some not so much. Why could this be? More email senders are using email blast marketing techniques. This means that the number of emails coming from individual accounts is increasing. Year over year, the number of emails is increasing at an astonishing rate, yet the number of email users is increasing at a slightly less exciting pace. Since 2015 the number of emails sent annually has increased by more than 40 billion, according to the Email-Statistics-Report published by the Radicati Group.
As email continues to be an important marketing and transactional tool for modern business, the rate at which we send email has increased steadily over the years.
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